Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Pride S.M. Management
Client
Pride Student Union - Florida State University
Goals
To increase the visibility of Pride's Instagram. To communicate with other organizations to collaborative sponsorships of events. To inform community members and association members about upcoming events hosted by the organization.
Audience
Florida State University Students, Florida Agricultural and Mechanical Students, and other Tallahassee Residents within the age range of 18 - 26. They have an interest in Queer culture as an identity or an interest in the community created by the students in the organization.
My Role
Public Relations Coordinator & In-House Graphic Designer
My Responsibilities
To create social media graphics for events, recaps, success stories, and all other media posted on Pride's Instagram using Adobe Photoshop and Canva Pro. To post to Pride's Instagram using Trello and Google Docs. To use resources like Instagram and an FSU digital design academic course to get inspiration and further education for graphic designs.
Tools Used
Canva Pro, Adobe Photoshop - content creation.
Google Docs - content planning/scheduling.
Trello, Text Messages, Outlook - team communication.
Date
May 2023 - May 2024
Posting Decisions:
Posting times and days were based on both personal experience and observational testing of interaction frequencies with Pride's audience. College student typically check their social media regularly throughout the day with peak times between 10am - 2pm on school days. We only used Instagram so there were no post variations cross-platform. We kept track of posting schedules using Trello and Google documents.
Graphics Decisions:
The materials we primarily created were event listings. For the graphics, I primarily based my decisions off of the event vibe and my sketches. With creating materials specifically, I gear towards easy readability while still incorporating colorful text.
Outcome:
Admittedly, during that time period, I had a difficult time using monochrome in regards to the pride account. I felt a lot had to be colorful and rainbows which somewhat hindered this section of the creative portfolio. I am consistently challenging myself from now however, taking opportunities to push myself and use less or more colors, and avoiding type/color-casting graphics.
