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CSA S.M. Management
Client
Caribbean Students Association - Florida State University
Goals
To increase the visibility of CSA's Instagram. To communicate with other organizations to collaborative sponsorships of events. To inform community members and association members about upcoming events hosted by the organization.
Audience
Florida State University Students, Florida Agricultural and Mechanical Students, and other Tallahassee Residents within the age range of 18 - 24. They have an interest in Caribbean culture as a heritage or hobby, or interest in the community created by the students in the organization.
My Role
Public Relations Chair & In-House Graphic Designer
My Responsibilities
To create social media graphics for events, recaps, success stories, and all other media posted on CSA's Instagram using Adobe Suite and Canva Pro. To post to CSA's Instagram using Google Calendar. To use resources like Instagram and an FSU digital design academic course to get inspiration and further education for graphic designs.
Tools Used
Canva Pro, Adobe Photoshop, Adobe Illustrator, Adobe AfterEffects - content creation.
Powerpoint, Google Calendar - content planning/scheduling.
iMessage, Outlook - team communication.
Date
April 2023 - April 2024
Posting Decisions:
Posting times and days were based on both personal experience and observational testing of interaction frequencies with CSA's audience. College student typically check their social media regularly throughout the day with peak times between 10am - 2pm on school days. We only used Instagram so there were no post variations cross-platform. We kept track of posting schedules using Google documents and slides.
Graphics Decisions:
The materials we primarily created were event listings. For the graphics, I primarily based my decisions off of the event vibe and my sketches. With creating materials specifically, I gear towards easy readability with mostly darker backgrounds and light text. I also use shortened phrases for quick dissemination of information. The use of bold text and bright colors help to emphasize important information for each post. A lot of background photos were also used to create focal points and help with the theming. Our audience also enjoyed occasional photo recaps like the one included below of our annual events. For this graphic specifically, I took inspiration from a local photographer and mimiced his editing style to highlight the pageant as a concise, but unique recap perspective showcasing the various outfits, and highlighting the winners. It was both challenging and fun creating a digital summary that was interactive in this manner.
Outcome:
*TBF
