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BOT S.M. Management
Client
Building Our Tech
Goals
To increase the visibility of BOT's Social Media channels. To create a clear association between the visual elements used and the overall image of Building Our Tech. To facilitate a successful rebrand of BOT's new name using a provided rebranding guide.
Audience
Orlando & Central Florida Residents within the age range of 25 - 45. They have an interest in tech as a career, hobby, or tool as a part of their entrepreneurial business ventures.
My Role
Social Media Assistant & In-House Graphic Designer
My Responsibilities
To use the rebranding guide to create social media graphics for events, recaps, success stories, and all other media posted on BOT's social media channels. To post to BOT's Instagram, LinkedIn, and Facebook using Hootsuite, TinyURL, Excel, and Monday.com. To use resources like Instagram and Dribbble to get inspiration for graphic designs.
Tools Used
Canva Business - content creation.
Hootsuite, Monday.com, Excel - content planning/scheduling.
Slack, Gmail - team communication.
TinyURL - shorten websites for S.M. accessibility.
Date
June 2024 - Present
Posting Decisions:
Posting times and days are based on true guess and check of interactions with our audience. We've found that they are working class middle aged individuals who typically check social media between 5pm - 9pm on regular work days. They also favor posts incorporating photos of our staff as we as highlights due to a regular increase in interactions, so we prioritize posting more event recaps as well as our new Speaker Spotlight to show more about the people behind BOT. Across our platforms we use the same graphics with minimal variation to prevent confusion and make posting simpler with such a small comms staff.
Graphics Decisions:
For the graphics, I primarily base my decisions off of the rebranding guide designed by one of my BOT coworkers. With creating materials specifically, I gear towards darker backgrounds and light text for easy readability. I also use shortened phrases for quick dissemination of information. The use bold text and certain lighter blues help to emphasize important or unique information for each post. Photos help our audience connect more to the information we post, so I incorporated photos of our staff and community members to remind our audience BOT is still the same at our core.
Outcome:
203.9K post impressions
BOT's Instagram: Increase of 500+ followers and 67K profile views.
BOT's LinkedIn: 89.6K page impressions
BOT's Facebook: 18.7K post impressions
